From Doormat to Dealmaker: How to Drive Revenue & Own the Client Relationship | Exclusive Training
I'm excited to share that I’m leading a paid, exclusive training with High Bar Training on a topic that’s personal and powerful. This is for agency Account Management or Client Services professionals who are tired of playing small in conversations, negotiations, or leadership moments—and are ready to become the kind of communicator who gets taken seriously and gets results.
Account management is often the most misunderstood—and most underutilized—function in an agency. Too frequently, client services teams are treated like order takers, scapegoats, or mere messengers. When things go wrong, they’re blamed. When things go right, they’re forgotten. This systemic undervaluing leads to disempowered teams, strained client relationships, and lost revenue opportunities.
But it doesn’t have to be this way.
In this webinar, we’ll explore how best-in-class independent agencies flip the script. You’ll learn how to structure, position, and empower your account teams to become high-performing revenue drivers and essential strategic partners. The most successful agencies treat account management not as a cost center, but as a profit engine.
Learn how to move your account managers from reactive to proactive, transforming them into leaders who guide client strategy, not just execute it. We’ll break down the mindsets and behaviors that distinguish “order takers” from trusted advisors.
Key Takeaways
Redefining the Role of Account Management
Structural Shifts That Drive Impact
Revenue Ownership & Strategic Confidence
Winning Internal Respect
Who Should Attend
This session is for anyone working in or around client relationships at an ad agency or consultancy: founder, C-suite, client service lead, project manager, strategist or creative. This session transcends titles—because shifting how we treat and empower account management affects every part of the agency business.
Training Pricing
Hosted by Allison Minutillo in partnership with Highbar Training. Options available for individuals, teams, and entire companies.
Individual: $129
Conference Room (Up to 10): $329
Conference Room 3-Pack: $899
Total Company (10+): $899
Spots are limited and enrollment is open now. Register today!
